 |
MOU to develop RFID-enabled Shopping Carts
MediaCart Asia, Exploit Technologies, Institute of Microelectronics (IME) and Singapore Institute of Manufacturing Technology
Click here for the full PDF printable version of this official press release.
MediaCart’s RFID-enabled shopping carts may soon make a difference in how retail brands interact with shoppers at the point of purchase in the store, where most buying decisions are made. Long recognised for its forte in enhancing logistics and warehousing, RFID will be brought for the first time to the shop floor. MediaCart Asia will invest S$2.5 million into developing RFID-enabled shopping carts that will enable retailers to better understand consumer buying behaviour and reach out to their customers more effectively through real-time in-store advertising and promotions.
MediaCart Asia is in discussions with supermarket chains for a pilot trial. When completed, shoppers will enjoy a new shopping experience with real-time information about promotions, greater convenience with an electronic shopping list that helps them locate their products more quickly, recipes and nutritional information as they browse, and faster checkout. MediaCart Asia’s project is supported by SPRING under the Technology Innovation Programme (TIP).
MediaCart Asia will tap the expertise of IME and SIMTech to develop and integrate RFID technology into trolley carts used in retail and possibly other sectors. Industrial design and styling concepts for the next generation of RFID-equipped trolleys will also be explored.
MediaCart Asia is working with supermarket retailers to explore the new retail experience and unique competitive advantage that this new generation of intelligent trolleys can offer. For the retailers, data collected by the trolleys will help them understand consumer purchasing behaviour in order to improve stock management and customer relationship management. Shoppers can benefit from real-time information about promotions, greater convenience with an electronic shopping list that helps them locate their products more quickly, recipes and nutritional information as they browse, and faster checkout.
Quote :
Founder of MediaCart Asia Dr Jannie Tay believes the MediaCart system is an innovation which has the potential to revolutionise the retail concept. “We are very excited about its potential and the benefits that MediaCart can bring to retailers, manufacturers, brand owners and particularly, shoppers,” she said. “With the strong support of Singapore government agencies including A*STAR and SPRING, MediaCart Asia is glad that we will soon realise the 'retail dream' in Singapore!”
About MediaCart Asia
MediaCart Asia is a retail marketing media company that has licensed the MediaCartTM system from US-based MediaCart Holdings, Inc. According to CEO and President of MediaCart Holdings Inc., Mr Steve Carpenter, the relationship with MediaCart Asia will ensure a local market presence and support for retailers and advertiser.
The company’s flagship offering (the MediaCart™ system) includes a front-end advertising campaign management system, technology enabled shopping cart, and a back-end data analytics system. The MediaCart system utilises state-of-the-art technology to deliver full motion video ads with no audio to shoppers at designated locations in a retail store.
The company’s mission is to:
- Engage the shopper by offering time and money saving shopping enhancement tools
- Deliver the right message to the shopper at specific “just in time” locations in the store
- Measure the effectiveness of the shopper messaging and shopping enhancement tools
- Learn, do, learn – Analyse precise results, learn, and repeat the cycle
- Improve results – sales, consumer loyalty, operations, and profits
|
